As holistic practitioners, we dedicate ourselves to refining our hands-on skills—be it massage therapy, energy work, or acupuncture. These modalities allow us to connect deeply with our clients. However, there comes a time when we feel a shift, realizing that our impact can extend beyond physical touch. This pivotal moment is both exciting and, admittedly, a bit intimidating.
To navigate this transition wisely, consider embracing the following six essential shifts:
Focus on Your Unique Brilliance
Don't: Compare yourself to other practitioners.
Do: Embrace what makes your approach special. Your journey and expertise are uniquely yours. Avoiding comparisons prevents unnecessary self-doubt and allows you to trust in your ability to facilitate transformation.
Shift to Value-Based Offerings
Don't: Trade time for money.
Do: Design programs that offer long-term, transformational support for your clients. Moving away from the time-for-money model creates sustainability for both you and those you serve.
Embrace Sales as an Act of Love
Don't: View selling as pushy.
Do: Approach sales as a service. When you see sales as a means to help clients achieve their desired transformation, it becomes a natural extension of the care you already provide.
Keep Processes Simple and Intentional
Don't: Overcomplicate your approach.
Do: Start with your existing expertise and take small, deliberate steps forward. Simplicity fosters momentum, enabling effective progress.
Value the Power of Connection and Conversation
Don't: Undervalue your presence.
Do: Recognize that your presence and the conversations you facilitate are often the most transformative aspects of your work. Showing up fully is invaluable.
Seek Community and Support
Don't: Navigate this transition alone.
Do: Surround yourself with mentors, peers, and communities that uplift you, provide perspective, and foster growth.
Why This Matters
You embarked on this journey to help people, create transformation, and be a force for good. If your current model limits your time, energy, and income, it's time to rethink what's possible. Expanding beyond hands-on services doesn't mean abandoning what you love; it means building upon it.
Imagine creating programs that offer your clients deeper, lasting results. Envision structuring your business to support YOU. Picture waking up energized by work that aligns with your values and brilliance.
Call to Action
Are you ready to explore how to expand your expertise beyond hands-on services? Let's talk. Book a call here to see how The BodyMind Method© can help you reimagine what's possible for your holistic business.
For those who prefer to listen, an audio version of this article is available. Take a walk, make a cup of tea, and enjoy!
To Your Success,
Laura
Laura Wieck, LMT, PCC
Founder of BodyMind Coaching with Laura Wieck®
Author of The BodyMind Method
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p.s. The next round of The BodyMind Coaching Certification Program starts soon! To learn more and see if this ICF Accredited Coach Training is for you, schedule an information call here.
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